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The web page entrpris.tripod.com states the following, "Owned and Operated by Jon Rutherford and Julie Kain." I saw that the website also said " License numbers AU 1664 and AB 1176." They also said " Located in Holly Hill, FL. Holly Hill, FL 32117. Please Email Us With Your Questions and Comments. Auctions every Tuesday and Friday. Starting promptly at 6 PM. Held on the last Sunday of the month. A Continuous Supply of Merchandise! Please Email Us With Your Questions and Comments. Last Update January 14, 2011." The meta header had antique as the first optimized keyword. This keyword is followed by auction, auctions, and collectable which isn't as urgent as antique. The other words entrpris.tripod.com used was daytona. enterprise is included but will not be viewed by search parsers.