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The web page debenhams.br.tripod.com states the following, "9733; Savings up to 50 Today with Debenhams Blue Cross Sale." I saw that the website also said " 8226; Debenhams Direct Online Shopping." They also said " Visit the Debenhams Direct UK website for the Debenhams Blue Cross Sale, and discover a range of high-quality fashion, furnishings, flowers and household goods, all delivered direct to your door, by one of the most trusted names in UK retail, Debenhams UK. So, why is Debenhams Direct. Online store so popular? Great savings and regularly updated offers. Shopping from the comfort of your own home." The meta header had debenhams as the first optimized keyword. This keyword is followed by department store, catalogue, and debenhams uk which isn't as urgent as debenhams. The other words debenhams.br.tripod.com used was sale.